Custom

Marketing Materials

Flyers, posters, folders and counter pieces printed as one set, so everything you hand out and put on display looks like it came from the same business.

Marekting Material

See all your marketing print options

Handbills, flyers, posters, presentation folders, counter display pieces and bound presentation sets.

Promote your business with Custom Flyers, perfect for offers, events and local advertising.
Professional Custom Brochures for showcasing your products, services and business.
Create professional Custom Menus that showcase your dishes, drinks and prices clearly.
Promote your services with eye-catching Custom Door Hangers.
Create engaging Custom Tickets & Vouchers for events, gifts, offers and promotions.
Table Top Cards
Showcase offers with Custom Table Top Cards for counters and tables.

Which format for which job

Most wasted print money is spent on the wrong format rather than on bad printing. Start from what you want to happen, not from what you have seen other people print.

  • To reach a lot of people cheaply: flyers. Nothing else comes close on cost per person reached, and nothing else is thrown away as fast, so the offer has to do the work.
  • To be seen by everyone passing one spot: a poster in a window or on a notice board. It works while you are asleep and costs nothing per view after the first payment.
  • To be taken seriously in a meeting: a presentation folder. A quotation handed over loose is compared on price. The same quotation in a folder with a card in the slit is compared on the company.
  • To sell at the moment of choosing: counter cards, table talkers and shelf strips. The customer is already in front of the product, so a small card answering one objection converts better than any amount of awareness advertising.
  • To explain something properly: a brochure rather than a flyer. If the message needs more than a short paragraph, a flyer is the wrong shape for it.

The comparison that matters is cost per person who acts, not cost per piece. Five thousand flyers at a low unit price that produce four calls are more expensive than a folder that wins one contract.

Sizes, and being straight about the limits

Staying close to standard sizes keeps the price down, because they cut economically from a press sheet.

  • Flyers: A5 (148 x 210 mm) for handouts and inserts, A4 (210 x 297 mm) where there is more to say, A6 (105 x 148 mm) for high-volume distribution.
  • Posters: A3 (297 x 420 mm) for windows, notice boards, counters and corridors. A4 for lift lobbies and smaller boards.
  • Presentation folders: sized to hold A4, roughly 220 x 310 mm closed, with a pocket and a card slit, cut and glued here.
  • Counter pieces: table talkers around 100 x 150 mm, shelf strips and danglers cut to whatever shape suits the fixture.
  • Presentation sets: A4 or A5 sheets bound along one edge.

A3 is the largest piece we produce. Banners, roll-up standees, X-banners and A2 or A1 posters are outside what we print, and we would rather tell you at the enquiry than take the order. If a campaign needs a banner as well, order the small format here and we will supply the artwork in a form your signage supplier can use, so the whole set still matches.

Paper stocks

Two questions decide almost every choice here: how long does the piece need to last, and is it going outdoors. Our printing is not weatherproof, so anything placed outside is a short-term piece whatever it is printed on. Posters belong in windows, not on walls.

130gsm matte paper

The standard flyer stock. Light, economical in volume, low glare, and meant to be handed over rather than kept. The right choice for distribution in quantity.

130gsm glossy paper

Brighter colour and sharper photographs, which matters when you are selling a product by picture rather than by offer. The same weight, a different face.

170gsm paper

A noticeably more substantial flyer that survives a bag or a pocket. Worth the difference when the piece carries a price list or something the customer is meant to keep.

300gsm card

Heavy enough to stand in a window frame without curling, and stiff enough for counter cards and table talkers that have to stay upright through a day’s handling.

Coloured and kraft stock

A flyer that is not white gets noticed in a stack of white ones, and a single ink colour on kraft or a tinted sheet costs the same as full colour on white.

Die-cutting and shaped pieces

Cutting and creasing are done here, so shaped counter cards, shelf strips, folder pockets, card slits and rounded corners all cost the same as a rectangle.

Print it as one set, not as separate jobs

A campaign that looks assembled from three different suppliers reads as a small operation, whatever the design is. Ordering the pieces together fixes that and costs less.

  • Colour matches when it is printed together. The same brand red on a flyer in March and a folder in June will not match exactly, because paper batches and stocks vary. Printed in one order, they do.
  • One design adapted, not six designs. Build the layout once at poster scale and adapt it down, keeping the same colour, type and image. Six variations of one idea is a brand. Six different ideas is noise.
  • Small pieces share sheets. Adding a counter card or a shelf strip to an existing flyer run costs far less than ordering it on its own later.
  • Decide the hierarchy across the set. The poster carries one line, the counter card carries three, the flyer carries a paragraph, the brochure carries the detail. Repeating the same amount of text on all four overloads the small pieces and wastes the larger ones.
  • Keep one call to action across everything. One number, one code, one instruction. A campaign offering three different actions across four pieces gets none of them.
  • Order the everyday items in the same run. Business cards, letterheads and envelopes printed alongside the campaign keep the whole company consistent while it runs.

Placement, distribution and measuring it

Where the print goes decides the result more than what it cost to produce. A few things worth settling before the run.

  • Saturate one area rather than sprinkling several. The same quantity across one neighbourhood outperforms it spread over six, because familiarity comes from repetition and people talk to their neighbours.
  • Code by zone. Same flyer, a different code or number per area, per shop or per distributor. It costs nothing extra and it tells you which half of the budget worked.
  • Counter placement beats street distribution for many businesses. A stack of flyers at a pharmacy, a salon or a grocery near you reaches people already spending money in your area, at almost no distribution cost.
  • Newspaper inserts reach households; gate distribution reaches doors. Inserts are cheaper per piece and less targeted. Gate work is slower and lands in the hands of people who live exactly where you want customers.
  • Ask the shopkeeper first. A poster placed with permission stays up for months. One taped up without it is down by evening, and it costs you the relationship.
  • Check permissions before placing anything outdoors. Local authorities and cantonment boards regulate public display, and the rules differ by city and by area.
  • Keep paper out of the weather. Posters are indoor and shop-window pieces. Anything that has to stay up through the monsoon needs a signage supplier rather than a printer.
  • Give distributors a street list, not a bundle. Paying by the bundle handed out encourages dumping. Ask for a specific list and spot-check it.

Urdu and bilingual marketing print

For anything distributed on the street, at gates or in shops, this is the decision that most affects how many people your print actually reaches.

  • Lead in Urdu for public distribution. An Urdu headline with English contact details underneath reaches more households in most areas than the reverse. Judge it by the neighbourhood you are covering, not by how your website reads.
  • Keep phone numbers and prices in standard numerals, since they are dialled, typed into WhatsApp or compared at a glance.
  • Write the Urdu, do not translate it. Offers, urgency and deadlines land differently in Urdu, and a word-for-word translation of an English headline usually loses whatever made it work.
  • Use both sides for both languages on flyers, rather than crowding two languages onto one face.
  • Send Urdu as outlines or a print-ready PDF with fonts embedded. Nastaliq letters join and reshape, and at poster size a broken join is visible across a room.
  • Working in InPage? Export to PDF and send that rather than the .inp file. If you only have the InPage layout, send it and we will rebuild it as a print file.
  • Set Urdu larger with more line spacing, particularly on posters read at a distance in daylight glare.

Sindhi and Pashto follow the same rules, and are worth considering where your distribution is concentrated outside the major cities.

Why businesses print their campaigns with Zarvex

Marketing print is bought in a hurry more often than any other category, which is exactly when the avoidable mistakes get made.

One design across every piece

We adapt a single layout across flyers, posters, folders and counter pieces rather than stretching one file to fit, so type stays proportional and images hold up at every size.

Colour matched across the set

The whole kit printed in one order on the same materials, so your brand colour is the same on the flyer in someone's hand as on the folder on their desk.

Every file checked

Resolution against final size, colour mode, bleed and safe areas, plus a scan test on any QR code. A logo that works on a business card is not automatically usable on an A3 poster, and we catch that first.

An honest answer about size

If your campaign needs a banner or a standee, we will tell you at the enquiry rather than after you have paid, and supply artwork your signage supplier can use. Quotes are in PKR.

How ordering works

01. Tell us the campaign

What you are promoting, where it will be seen and what you want people to do. That decides which pieces are worth printing and in what quantities.

02. Send your artwork

Upload artwork for each piece, or send your logo, offer and photographs on WhatsApp and our designers will build the set from one layout.

03. Approve the proofs

You get a proof for every item with trim, bleed and safe areas marked. Check the offer, the deadline, the number and any code across all pieces at once.

04. Printed and delivered

Printed, cut, creased, folded and glued as each item needs, then delivered in Karachi or couriered nationwide. Files stay on record for reprints.

Getting your artwork press-ready

Everything here is small format, so one set of rules covers the lot.

  • 300 DPI at final size, CMYK, 3 mm bleed and a 4 mm safe area inside the trim.
  • Vector wherever possible. A logo enlarged from a small raster file will look soft on an A3 poster. This is the most common problem with supplied artwork.
  • Posters get pinned and taped. Leave a clear margin so a drawing pin or a strip of tape in each corner does not land on your phone number.
  • Folders are built on our template, with the cut path on its own layer in a spot colour named CutContour and everything kept 5 mm clear of every crease.
  • Counter cards and shelf strips need the cut path supplied the same way, and a crease line marked where the piece folds to stand.
  • Rich black at C40 M30 Y30 K100 for large dark areas. Flat K100 across a poster prints as a washed grey.
  • Fonts outlined or embedded, and QR codes at 20 mm square or larger with a clear margin around them, dark on light.
  • Files: print-ready PDF is best. We also accept AI, EPS, CDR from CorelDRAW, packaged INDD and layered PSD.

No artwork yet? Send your logo, your offer and any photographs, and our design team will build the whole set from one layout before anything goes to proof.

Marketing print by trade

Where your customers already are decides the format, and how far away they stand decides the size.

Retail and showrooms

Window posters and shelf strips for sale periods, with flyers for the streets immediately around the shop. Local reach beats wide reach for anything people walk to.

Restaurants and cafes

Counter cards for deals, table talkers, window posters and flyers into nearby offices and apartment blocks. A first-order code tells you which blocks are worth repeating.

Property and real estate

Window posters for the office, presentation folders for serious buyers and flyers for the surrounding society. Different codes per block turn a distribution into a map of your demand.

Schools and academies

Admission season posters for the gate office, prospectus folders for parents and bilingual flyers into the residential blocks around the campus.

Clinics and hospitals

Service posters for waiting areas, counter cards for camps and screening drives, and bilingual flyers where the information matters more than the branding.

Events and exhibitions

Folders for serious enquiries, counter cards for the table and something small enough that visitors actually carry it away. Order the whole stall as one job so nothing clashes.

Quantities, pricing and planning

Cost per piece falls as the run grows. Quotes are in PKR and cover the paper, printing, cutting, creasing and any gluing.

QuantityCost per piece
A test batchHighest per piece, and worth doing anyway
A few hundredNoticeably lower
Around a thousandBest value on most flyer jobs
Larger runsQuoted per job

How to plan the spend across a campaign.

  • Test before you scale. A small run in one block will tell you whether the offer works. Printing thousands of an offer nobody responds to is an expensive way to learn that the discount was too small.
  • Reusable pieces are worth more than they cost. A folder or a counter card without a date or a price on it works all year. The same piece with a specific offer printed on it is scrap after one campaign.
  • Split dated content onto the cheapest pieces. Keep folders and posters general, and put the offer, the price and the deadline on flyers that cost very little to reprint.
  • Order the whole kit together for colour consistency and a lower total than the same items bought separately.
  • Do not over-order flyers for a dated offer. Leftovers from an expired campaign are waste, and flyers are cheap enough that people habitually order twice what they distribute.

Reorders are simple. Your files stay on record, so a reprint or a resized version for another piece needs no rebuild from nothing.

Marketing print FAQs

Smaller than most printers will take. A hundred flyers for one event, or a handful of folders for a tender, are normal orders here rather than jobs we would rather refuse. Tell us the quantity you have in mind and we will confirm it with your quote.

Flyers if the message is one offer and one action and you want to reach the largest number of people for the least money. A brochure if you need to explain a service, list a range or present a project, since anything longer than a short paragraph is the wrong shape for a flyer.

No. A3 is the largest piece we produce, so banners, roll-up standees, X-banners and A2 or A1 posters are outside what we print, and we would rather tell you now than take the order. What we do print is everything that goes in the hand or on a counter. Order those here, take the large-format pieces to a signage supplier, and we will supply the artwork in a form they can use so the whole campaign still matches.

A3 posters mounted on a board, a stack of well-made folders for serious enquiries, and counter cards on the table. For most small stalls that combination costs less than a standee and gives visitors something to take away, which a standee never does.

No. Our printing is not weatherproof, so posters are indoor and shop-window pieces. Behind glass they last well. Taped to a wall or a pole they will not survive rain or a season of sun.

Closely, if they are printed together in one order, since everything runs on the same materials at the same time. Items printed months apart on different stocks can differ slightly, which is why ordering the kit as one job is worth doing.

In someone else’s window or on their notice board, always ask first. A poster placed with permission stays up for months; one taped up without it is down by evening and it costs you the relationship. Local authorities also regulate outdoor display in many areas, so check before placing anything in a public spot.

Yes. Send your logo, your offer, any photographs and a note on where the print will be seen. Our designers build one layout and adapt it across every piece, so the flyer, the poster, the folder and the counter card read as one campaign rather than four separate jobs.

Yes. They are cut and creased here, so a table talker folds into a stand, a shelf strip clips to a fixture and a counter card holds itself upright. Any shape you draw costs the same as a rectangle.

Yes, and for street and gate distribution it usually reaches more people. Lead in Urdu with English contact details, keep phone numbers in standard numerals, and write the Urdu rather than translating an English headline word for word. Send Urdu as outlines or a print-ready PDF, and export from InPage to PDF rather than sending the .inp file.

Across most of them, and the list keeps growing. The marketing print we produce regularly goes to retail shops and showrooms, restaurants and cafes, property and real estate, schools and academies, clinics and hospitals, and events and exhibitions.

The trade matters less than what the job has to do. If your line of work is not named above, tell us what you are promoting and where it will be seen, and we will tell you which pieces are worth printing.

Yes. Orders are couriered anywhere in Pakistan, including Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, Hyderabad and Quetta, and delivery within Karachi can be arranged directly. Posters and folders are boxed flat so they arrive without crease lines.

Pick a product from the range above and order on the site, or send your requirement on WhatsApp with what you are promoting, where it will be displayed and the sizes and quantities you have in mind. We will come back with a quote in PKR before anything moves forward.

Ready to print your campaign?

Tell us what you are promoting and where it will be seen, and send your logo on WhatsApp. We will come back with a plan for the set and a quote in PKR.